Your agents cover for each other. Make sure it's on the record.
They arrange it over text and settle up between themselves, and none of it reaches you. ShowingMarket puts your rules in front of the job and a record behind it — so when a question comes, there's something to open.
ShowingMarket is a real estate showing coverage platform that gives your brokerage a closed environment: your agents post to your agents, and nothing leaves the firm unless you allow it.
On Zoom · pick a slot directly, no email thread first.
Free to start — or $499 a month per office, with no agent-to-agent money running through us at all. Both packages.
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Two Keller Williams offices in the Seattle metro — BKCO West Seattle and BKCO North Seattle, operated by Ben Kinney Company — brought their rosters onto ShowingMarket and introduced it to their agents in the company's own monthly newsletter. Keller Williams Unlimited, in Charlotte, North Carolina, followed in October.
Four things change the day you set it up
The swaps are already happening — arranged over text, settled between the agents, nowhere your brokerage can see. If a question comes a year later, there is nothing to open. Setting up your organization changes four things at once, and costs the brokerage nothing.
Your firm can run this with no money moving through ShowingMarket at all. Set internal coverage to no fee and there is no payment rail in the assignment — your agents cover each other, your forms are enforced before the job runs, and the whole thing is on record. Any compensation between them stays where your state expects it: inside the firm, handled by your designated broker.
Where a fee is set instead, it is agreed up front, visible to you, and recorded against the assignment — and it is paid to the covering agent's own account rather than through your firm. Whether that fits your state's compensation rules is your designated broker's call; we have written up what each state requires: paying another agent to cover a showing.
Open any assignment and read it end to end — who was offered it, who took it, GPS check-in and check-out, what was said, what was paid.
The sign-offs you require are enforced at the moment that matters, server-side. What that looks like in practice is further down.
Every request goes to your own agents first — and it never opens beyond the firm unless your broadcast policy says so.
No setup fee, no seat licenses, no minimum. Agents pay per completed showing, and internal coverage can run at no fee. A brokerage plan at $499 a month per office turns the payment rail off entirely.
What is showing coverage for a real estate brokerage?
Showing coverage allows another licensed real estate agent to handle a showing, open house, inspection access, or property visit when the original agent cannot attend. ShowingMarket lets the brokerage manage that coverage under its own roster, distribution rules, and compliance requirements.
How real estate showing coverage works
One of your agents can't make a showing, an open house, an inspection let-in or a lockbox run. They post it; another licensed agent covers it — your own roster first, then the wider network only if you allow it. GPS check-in at the door, the showing instructions followed, the buyer's feedback back, your agent approves. Every step lands in a record you can open later.
Licensed agents only. Agents your firm onboards carry your designated broker's attestation; agents who joined on their own are labeled self-reported, and you can require attested-only. Every claim is bound by a non-solicitation agreement — the client stays with the agent who posted.
A brokerage, with the whole firm on one roster. A team inside a brokerage, covering for each other on the team lead's own roster. Or a company running several offices, each office its own closed environment, linked so overflow reaches your other offices before it reaches anyone else.
The posting agent sets the fee — anything from nothing up to $1,000, their call. Inside your own roster it can be set to no fee at all, and then no payment rail is involved at all. The covering agent keeps 90%, paid when your agent approves the completed showing. Whatever the fee, it is agreed up front, visible to you, and recorded against the assignment.
Private and priority coverage work in any state today, because your own roster is the network. The open marketplace — outside agents covering for yours — is live nationwide, and deepest in the Seattle metro.
What your agents, your broker, and a walk-in each see
Your agents work the job from their phones; everything they do lands in the record your broker of record reads afterwards; and at an open house, the sign-in sheet turns every walk-in into a row your agent keeps. Real screens from the live product, captured this week — not mockups.
The agent app is live for iPhone and Android — your roster runs it from their own phones, or in the browser.
Keep showing coverage inside your brokerage — or expand it when you choose
Outside agents do not see your brokerage's requests unless your broadcast policy allows it.
Four broadcast modes, one decision made once. Every showing request your agents post follows your organization's policy — no per-request babysitting, no coverage leaking outside before your own roster gets its shot.
| Mode | Who sees it first | Best for | Watch out |
|---|---|---|---|
| Walled garden | Your agents only, forever. | Firms whose policy, clientele or listings will not tolerate an outside agent at the door. | Nothing ever leaves the firm. Fill rate is bounded by your own roster, so a thin Saturday stays thin. |
| Priority windowRecommended | Your agents first, for a window you set from 1 hour to 7 days — then the wider local network, automatically. | Most firms, most of the time. Your roster gets first refusal and the fee stays in-house whenever someone is free; when nobody is, the showing still happens. | You set the window. A short one fills faster, a long one keeps more work inside. |
| Group coverage | Your agents, then the other firms you manage — all at once, on your window. It reaches the wider network only if you say so, and you can say never. | A company running several offices or brands, keeping overflow inside the group. | One-directional by design: adding an office sends your overflow to them and nothing back. Their routing is set in their own console. |
| Full network | Every agent covering the area, immediately. | Firms who care more that the showing happens than who covers it, and firms new to a market where the network is deeper than the roster. | Fastest fill, and your requests are visible to licensed agents outside the firm from the moment they post. |
Two packages. Pick one on the call.
Nothing is charged to set your brokerage up, and we do not take a card to start. Book the demo, see it against your own roster, and tell us which of these fits — you can move between them later.
- Your whole roster, your broadcast policy, your own join code.
- Your forms enforced before the job runs, not after.
- GPS check-in and check-out, and an audit trail per assignment.
- Agents pay 10% of whatever fee they set, on completed showings only.
- A request here cannot carry a fee at all — refused server-side, not just defaulted off.
- No agent-to-agent compensation moves through ShowingMarket.
- Anything owed between your agents is settled inside the firm, by your designated broker.
Both buttons book the same 30-minute call on Zoom — pick a slot directly, no email thread first. We set the brokerage up on the call, whichever package you land on.
The whole organization on one screen
This is the real management console — members, join codes, branding, broadcasting policy, and live request counts. Most weeks you won't need to open it.
Built to not need an admin
Share a join code or its signup link — anyone who signs up with it lands in your organization automatically, already inside your broadcast policy. No invitations, no CSV imports, no IT ticket.
Upload your logo and set your colors. Your agents see your organization in the app header, and your branded landing page lives at your own /t/your-name link.
Your firm can have several. You tell us who they are when you onboard and we set them up. They run the roster, codes, branding and broadcast policy — and nobody inside the organization can appoint another, so there is no path to a broker being promoted or locked out from within.
An agent leaves the brokerage? Suspend them and they're out of your requests and your roster instantly — restore is one click too. Every join code can be revoked the same way.
You keep your own list of the jobs your agents take, in your words, and decide for each one what has to be signed — the instruction, the form itself, and when it is due: before the job is even posted, before an agent takes it, before check-in, before check-out, or before you release payment. The platform refuses at that moment; it does not grey out a button and hope. A buyer showing and a contractor let-in can ask for entirely different things, because they are not the same act.
How enforcement works →Per-showing payments run through Stripe — authorized when a request posts, captured when the work is approved. No seat licenses, no minimums, and no monthly invoice unless you choose the brokerage plan. Internal coverage can be set to no fee at all, and on the plan no request can carry one.
What a broker of record can actually see
Designated broker, broker of record, principal broker, broker-in-charge, employing broker, qualifying broker — your state names the role differently and it is the same person here. Supervision is the part that has to hold up after the fact, not the part that looks good in a demo. Every item below is enforced by the database rather than by the app asking nicely.
Open any assignment and read it end to end — who was offered it, who took it, what was said, where they physically were at check-in and check-out, what evidence closed it, and what was paid. Entries appear only where a real timestamp exists; nothing is inferred.
Not a report you remember to run. Assignments that cannot proceed, escalations first, aged from the moment they became a problem. Resolved items leave it. Exportable, with a link back to each audit trail.
An open-house attendee asks the host to represent them. The host raises it in one tap, the assignment stops, and they are shown your firm's own instruction — your words, not ours. Only a designated broker can resolve it, and only with a reason.
Export the firm's complete record — members, coverage, assignments, the full compliance trail, every document reference — as one file, with no ticket and no waiting period. Deletion is a request with a scope, because erasing a firm touches records other people are party to.
A 30-minute working session, not a sales pitch
Bring whoever carries the responsibility. We cover how coverage inside your roster gets supervised, what the compliance record looks like when someone asks for it a year later, the broadcast policy that fits how you work, and what onboarding your agents actually takes.
Not ready for a call? Leave your email instead — we reply within one business day.
How brokerage onboarding works: live in three steps
- 1Contact us below — we set up your organization for free: name, logo, colors, and the broadcast policy that fits how you work.
- 2Send one join code to your roster. Agents sign up free, enter the code, and they're in — under your branding and inside your broadcast policy.
- 3Your agents post and cover showings under your rules. You check the dashboard when you feel like it.
The whole thing, in one document
An eighteen-page walkthrough of what your agents see, what you control, and what the compliance record looks like — every screen captured from running software, not designed for a slide. It ends with the questions brokerages actually ask us, answered.
- OnboardingRoster upload, join codes, and who sends the invitations.
- ControlsBroadcast policy, coverage distribution, and what a designated broker sees.
- ComplianceThe Compliance Center, enforced server-side, plus the exception queue and the audit trail.
Frequently asked questions about showing coverage for brokerages
What is real estate showing coverage?
Showing coverage is when another licensed real estate agent handles a showing, open house, inspection access, or similar property visit when the original agent cannot attend. ShowingMarket creates a structured record of that coverage and lets the brokerage control how the request is distributed.
Can our brokerage keep showing coverage internal?
Yes. A brokerage can keep requests private to its own agents or give its roster an exclusive priority window before a request reaches a wider network. The brokerage controls the broadcast policy.
Can outside agents see our brokerage's showing requests?
Only when the brokerage's broadcast policy allows it. A firm can keep requests internal, prioritize its own agents, include affiliated firms it manages, or use the wider network.
What does ShowingMarket cost the brokerage?
Nothing to start: no setup fee, no seat license, no minimum. Your agents pay 10% of whatever fee they set, on completed showings only, and a showing posted at no fee costs nobody anything. There is also a brokerage plan at $499 a month per office, on which a request cannot carry a fee at all and no agent-to-agent compensation moves through ShowingMarket. Nothing is charged to set a brokerage up and no card is taken to start — you pick the package on the demo call.
How does ShowingMarket document a covered showing?
Each assignment records who received the request, who accepted it, check-in and check-out activity, required evidence, notes, and payment information. The brokerage can open the assignment record later as an audit trail.
Can a broker require forms or approvals before a showing?
Yes. A brokerage can configure requirements at defined stages of the workflow: before posting, before an agent takes the assignment, before check-in, before check-out, or before payment release. The platform enforces them server-side.
Can ShowingMarket be used for open house coverage?
Yes. Open house hosting is one of the coverage scenarios ShowingMarket supports, along with buyer showings, rental tours, inspection access, lockbox runs, and photo or condition visits.
Is ShowingMarket a brokerage?
No. ShowingMarket facilitates showing coverage between licensed real estate professionals and is not itself a brokerage.
Coverage is already happening. Put your name on it.
Tell us who you are and we'll set up your organization — branding, broadcast policy, and your join code — free. No setup fee, no seat licenses; your agents pay only per completed showing, like everyone else. Move to the brokerage plan whenever you want the payment rail off entirely.
On Zoom · not a sales pitch. Prefer email?